Hunger is one of the foremost problems inflicting the world – but hidden hunger is an obstacle that is nestled deep into our society. Over 2 billion people or one in every third person in the world suffer from hidden hunger. In the words of K.C. Gautam, former deputy executive director of UNICEF, “The ‘hidden hunger’ due to micronutrient deficiency does not produce hunger as we know it. You might not feel it in the belly, but it strikes at the core of your health and vitality.”
Hidden hunger is obviously a serious issue that must be addressed at a global level. Studies show that it is most often women, children, and adolescents who are most affected. While the Green Revolution helped in staple cereals becoming more affordable, the prices of nonstaple foods such as vegetables and pulses to become more expensive, making micronutrient-rich foods less attractive to poor people.
Supplementation is an effective way to combat hidden hunger, and there are a wide range of supplements offered by various pharmaceutical companies, but one must remember that such expensive alternatives are not a suitable option for poor citizens.
With this in mind, Lucky Iron Fish came forward to fight one of the most daunting aspects of hidden hunger, reducing iron deficiency. The Lucky Iron Fish is a growing social enterprise with a mission to improve the health of users in an impactful way. It is consumer friendly, affordable, simple, and can provide an entire family’s iron needs for up to 5 years. They strive to achieve this socially by hiring local staff and collaborating with similar organizations. In addition, the lucky iron fish is environmental- friendly and uses recyclable and biodegradable materials.
To be able to tackle hidden hunger, we must work towards spreading the message… only then will we be able to put a fish in every pot.