The Vital Guide to Hiring FP&A Experts

The Vital Guide to Hiring FP&A Experts

Financial Planning and Analysis (FP&A) experts are jacks-of-all-trades and the master of most others, making them both difficult to come by and desperately valuable. According to a CEB report, “Finance and its HR partners have become adept at recruiting accountants and [other] technical professionals who have learned how to apply new regulations quickly to financial […]

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Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that. Publications like Techcrunch and […]