Tag Archives: development

Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that. Publications like Techcrunch and […]